New Belgium Brewing in Colorado has created the car swap program at the Tour de Fat. The program encourages people to trade in their car for a bike. The bike is a New Belgium commutter bike.
The contest works by people sending in a two minute video telling New Belgium why they should be chosen to trade their car for a bike. New Belgium hopes that people trading cars for bikes will be an inspiration to others to ride more and help the environment.
2009 TOUR DE FAT LINE-UP Chicago 7/11 Minneapolis 7/18 Seattle 8/8 Portland 8/15 Boise 8/22 Fort Collins 9/5 Denver 9/12 San Francisco 9/26 San Diego 10/3 Tempe 10/10 Austin 10/17
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Posted by Attorney Clayton Griessmeyer-Wisconsin Bicycle Accident Lawyer