Heartland Velo Show in the Fertile Crescent of American Framebuilding

Bicycle Festival to focus on History and How-to

FOR IMMEDIATE RELEASE (Madison, WI). For over 100 years, the Midwest has been at the forefront of bicycle manufacturing, racing, and recreational riding. On August 27 & 28, the Alliant Energy Center in Madison, Wisconsin will house a weekend-long celebration of everything bicycle.

Artisans and manufacturers of bicycles and components, cycling accessories and apparel will display their wares. Exciting demonstrations and informative panels and seminars as well as parties and entertainment will create a “something for everyone” atmosphere to delight cyclists and non-cyclists alike.

Fresh from her experiences with the first ever Philly Bike Expo in October 2010, and the upcoming 3rd annual San Diego Custom Bicycle Show in April, event organizer Bina Bilenky knows how to present a festive and memorable bike event.

“Madison is a terrific location for a show like this. We aim to engage the thriving local cycling community in every way possible,” says Ms. Bilenky. “The fact that the Alliant Energy Center is only 2 miles from downtown via the bike paths is also a big plus.”

Madison’s own Banjo Bicycles will host a framebuilders’ open house, and will share their unique vibe by way of a sponsored ride to the show.

Doug Fattic, of Niles, Michigan, has trained and educated several hundred new framebuilders since he began his framebuilding school. At the Heartland Velo Show, Fattic will braze a frameset in a live instructional presentation of the craft.

The Heartland Velo Show is designed to inform and inspire aficionados, enthusiasts, casual riders and those who may just be curious about the fun, fitness and freedom to be found on two wheels.

Heartland Velo Show
Saturday and Sunday August 27 and 28, 2011
Alliant Energy Center
1919 Energy Alliant Way
Madison, WI 53713
http://www.heartlandveloshow.com